The client

The client is a top end dealer in the best SLR cameras and their accessories available in the market.

The business challenge

The business challenges faced by the client included:

  1. Lack of proper communication with the clients since company related newsletters were not sent out.
  2. Printed newsletters were sent out a few times but were a costly mode of customer communication.
  3. News about new products did not reach the customers in time due to the absence of an enewsletter and the delay in updating the company website.
  4. Updating the company website with the latest news and products was a difficult task and thus got delayed. 

The solution

Tigernix proposed the implementation of a Content Management System (CMS) and an eNewsletter.

Business Benefits

  1. The CMS software provides the client with the ability to systematically create and manage content.
  2. Access to different levels of content development.
  3. Creation of order and discipline in the creation and management of content and the website.
  4. Ability to track changes made.
  5. Ability to check quality of content before publishing.
  6. Consistency maintained in web pages.
  7. Customers offered right content at any point of time.
  8. Management of various versions of one content.
  9. Easy content endorsement.
  10. Various authors can publish content.